IPL live on YouTube, no problem says Sony
In yet another audacious move, the Board of Control for Cricket in India (BCCI) has signed a two-year exclusive deal with Internet giant Google for live streaming of the Indian Premier League (IPL) matches across the world. The matches will be telecast on its popular user-generated content platform, YouTube. This is the first time a sporting event will be telecast live on the Internet. Besides the live videos, YouTube users will have the option to see the matches the way they want through features such as the ability to choose one's own camera positions, freezing or fast forwarding the stream, access to an archive function that allows the replay of past shots and also, a feature called Fan Feed that will give them access to entertainment around the event. "The basic structure of the relationship is that we will place IPL live matches in this season and the next on YouTube," said Shailesh Rao, managing director, Google India. "We will also make available on-deman...